Bob Keeton, is one of the world's leading authorities on media placement and the application of geo-demographics to marketing solutions.

Having entered the world of advertising with his own agency back in the 1970s, he was one of the first to recognize the importance of the new science in developing more precisely targeted media campaigns.

During the past decade, Bob has traveled around the world, helping companies in virtually every industry understand how to best reach new potential clients. Highly regarded for his expertise, he has even been hired by advertising agencies to teach their media buyers how to do a better job for their clients.